Creativity, Inc.: Building an Inventive Organization by Jeff Mauzy, Kay A. Arthur, Richard Harriman, Richard A. Harriman

Creativity, Inc.: Building an Inventive Organization


Creativity.Inc.Building.an.Inventive.Organization.pdf
ISBN: 9781578512072 | 224 pages | 12 Mb

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Creativity, Inc.: Building an Inventive Organization Jeff Mauzy, Kay A. Arthur, Richard Harriman, Richard A. Harriman
Publisher: Harvard Business Review Press


Fostering Companywide Creativity Innovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways-such as a new idea altogether-innovations can catapult the inventing company years ahead of competitors. Those kinds of innovations-from the wheel to the assembly line, from the pen to the PC-are born of creativity. And many companies are allowing this critical wellspring to run dry. In Creativity, Inc., Jeff Mauzy and Richard Harriman marshal forty years of research into how creative ideas happen and how they...

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